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IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Tracking and Performance Monitoring | - Campaign performance analysis - Response tracking mechanisms |
| Data Management and Segmentation | - Data extraction and filters - Audience selection and segmentation |
| Offers and Campaign Execution | - Offer lists (static, smart, parameterized) - Offer creation and management |
| Flowchart Design and Execution | - Flowchart execution and scheduling - Process box configuration (Select, Extract, Snapshot, etc.) |
| IBM Unica Campaign Fundamentals | - Campaign architecture and components - Campaign objects and flowcharts |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?
A) To allow for consistency and efficiency for reuse.
B) To maintain the IDs in the cell.
C) To produce a recipients list.
D) To track customer responses.
2. Which Unica Campaign process accepts input (cells) and outputs one combined cell? The customer specifies in this process which input cells are to be included (IDs within the cells will be retained), and which cells are to be excluded (IDs within the cells will be excluded or suppressed)
A) Sample
B) Merge
C) Segment
D) Audience
3. In Unica Campaign, what type of interface is used to invoke the Unica Campaign Server Manager utility (which allows you to connect to the Unica Campaign listener, view all currently open flowcharts and their states, view and set environment variables, run flowcharts, and suspend/resume flowcharts)?
A) Campaign Listener
B) Affinium Manager
C) Framework Manager
D) Command line
4. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?
A) In the Mail List.
B) In the Call List.
C) Go to Campaign>Offers
D) In the Target Cell Spreadsheet.
5. What type of process is the Call List in Unica Campaign?
A) Response process
B) History process
C) Contact process
D) Parameterized process
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C |






