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IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales and Prospecting Strategies | 33% | - Sales process and support resources - Presenting solutions to stakeholders - Identifying sales opportunities - Licensing and pricing overview |
| Business Analytics and Market Context | 9% | - Business intelligence market trends - Customer business challenges and needs |
| IBM Cognos BI Offering and Value Proposition | 58% | - Architecture and deployment models - Core product features and capabilities - Competitive positioning and differentiation - Benefits and use cases for different user roles |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?
A) Business analyst
B) Executive
C) Business manager
D) IT user
2. An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?
A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) Cognos was designed to take information from multiple applications and pull it together into a single platform.
3. Which statement is NOT true about enterprise organizations and business intelligence (BI)?
A) Every enterprise organization has budget for a more effective BI solution.
B) Most enterprise organizations have some form of BI or reporting already.
C) Every enterprise organization has a need for BI.
D) BI is relevant to most users in an enterprise organization.
4. An IT department develops a report on a weekly basis and sends the link out to stakeholders. From that link, the stakeholders can select prompts and filters to drill down to the information that is relevant to them.
Which type of report in IBM Cognos BI best fits this description?
A) Ad hoc report
B) Managed report
C) Production report
D) Transactional report
5. What is NOT a major advantage that IBM Cognos BI products have over the competition?
A) Ability to consume information in a variety of formats, languages, and devices.
B) Consistency and accessibility from a wide range of data sources across the entire organization.
C) Promotion of self-service.
D) Ability to build and automate business processes.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: D |






