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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The Smarter Commerce Collaboration Network supports what?

A) Internal product development processes.
B) Customer interaction regarding new products and concepts.
C) Marketing programs.
D) Transportation providers and partners.

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Rapid time to value, based on pre-integration and common marketing constructs.
B) Recognized best of breed web analytics and 1:1 marketing.
C) Support for social networks, affiliates, and content aggregators.
D) Recognized best of breed customer interaction platform.

3. What customer value is delivered with holistic inventory visibility?

A) Providing only the best quality products.
B) Fulfilling orders via inventory in-transit.
C) Incorporating customer sentiment into the order process.
D) Reducing supply chain costs.

4. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Social analytics.
B) Customer behavioral segmentation.
C) Linear regression.
D) Market basket analysis.

5. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) All of the above.
B) Unica
C) Cross-channel campaign management.
D) Customer segmentation.

Solutions: