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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. Which one is Marketing Cloud Account Engagement Video Connector
A) Wistia
B) Vimeo
C) Dailymotion
D) YouTube
2. A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?
A) Track downloads in the form reports and build different lists for all submissions.
B) Add a form completion action to apply a tag with the name of the piece of content.
C) Add a form completion action to add prospects to the right Salesforce campaign.
D) Build dynamic lists respectively based off of those form submissions.
3. LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
A) Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
B) Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C) Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
D) Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
4. Is it possible to split Dynamic Lists into more than two Static Lists?
A) False
B) True
5. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
A) Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
B) Create an automation rule with rules to segment the prospects and actions send the emails
C) Create a list using a segmentation rule, then use completion actions on a form for the actions
D) Create a static list to segment the prospects, and then schedule email list sends with completion actions
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |






