Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as a part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks these cases with a checkbox field called ' Contact Me ' .
How should they set up their data in Marketing Cloud?

• A. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
• B. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
• C. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
• D. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the Data.

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

• A. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
• B. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
• C. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
• D. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File

Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

• A. Query the Contact Data View and transfer it weekly
• B. Schedule the Contacts Counts Standard Report
• C. Configure the Contact Extract Activity in Automation Studio
• D. Query the Subscriber Data View and extract it weekly

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

• A. An Interaction Studio instance to ingest their data
• B. An external system to receive and confirm callback and subscriptions
• C. A Datorama instance to ingest their data
• D. A Transactional Journey with the Not Sent Notification activity included

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

• A. Query the RMM data view for the reply body and reference it from a data extension.
• B. Check the " Include Replies as Attachments " box in the RMM settings.
• C. Use RMM dynamic content blocks to render the email reply body.
• D. Use RMM personalization strings to render the email reply body.