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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following helps advertisers reach users across the Internet; from small newsletters to large search engines?

A) Picasa
B) AdWords Editor
C) Google Analytics
D) Google Network

2. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A) Bank transfer
B) Credit card
C) Check or Wire Transfer
D) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

3. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) No, as long as Ned's site isn't selling anything against Google's content policy.
B) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
C) Yes, because the pop-up window offers a coupon that's good for one day only.
D) No, because the pop-up window offers a discount to Ned's website visitors.

4. Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

A) Mary should create multiple campaigns, and track the performance of each campaign.
B) Mary should stop using an image ad and use a text ad only, in Google search.
C) Mary should focus on her website by adding content.
D) Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.

5. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) Yes, if you use a My Client Center account, you may have multiple accounts.
B) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
C) No. All Google AdWords participants can have just one Google AdWords account.
D) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.

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