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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience and Targeting | 15% | - Location and device targeting
|
| Measurement and Performance Analysis | 15% | - Conversion tracking
|
| Ad Creation and Optimization | 25% | - Responsive Search Ads (RSA)
|
| Campaign and Strategy Fundamentals | 20% | - Keyword strategy
|
| Bidding and Automation | 25% | - Manual bidding strategies
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Which of the following is the amount a user is comfortable spending on AdWords advertising each day?
- A. Budget
- B. Ad rotation
- C. Ad scheduling
- D. Frequency capping
Correct Answer: A 🗳️
You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?
- A. From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
- B. From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
- C. From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
- D. Accounts cannot be moved between sub-MCCs.
Correct Answer: A 🗳️
You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?
- A. Doc server
- B. Directly from the web page
- C. Index servers
- D. Google web server
Correct Answer: A 🗳️
You and a competitor in your region are competing for ad position based on a particular keyword. Your competitor has recently stopped running their Google ads. What is likely to happen to your advertisements?
- A. The conversion rate for your ad will increase.
- B. The quality score of your ad will decrease.
- C. The number of clicks on your ad will likely go up.
- D. The number of clicks on your ad will likely go down.
Correct Answer: C 🗳️
Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?
- A. Website optimizer
- B. Traffic Estimator
- C. Conversion optimizer
- D. Google Analytics
Correct Answer: A 🗳️
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