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Google Display Exam Practice Test Sample Questions:

1. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
B) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
C) Amy should increase her advertising budget.
D) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.

2. Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?

A) Targeting by Spanish
B) Targeting by location
C) Targeting by demographics
D) Targeting by language

3. Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?

A) Performance-driven campaigns with CPC or CPM sales
B) Placement sales directly through Google Content Network selection
C) Reservation-based model where placements are purchased directly through YouTube ad sa les
D) CPM sales and video ad sales

4. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per acquisition
B) Cost per 1,000 impression
C) Cost per click
D) Cost per conversion

5. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is displayed as part of the DoubleClick partnerships.
B) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
C) It's an ad that is fed into the Google Content Network of sites partners.
D) It's an ad that shows at the end of a video.

Solutions: