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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer returns, customer purchases, customer order changes.
B) Customer potential, customer transaction capture, customer fulfillment.
C) Customer demographics, customer geography, customer affluence.
D) Customer insight, customer value strategy, customer & partner engagement.

2. Marketing focus is shifting from outward bound / mass media to:

A) building a 1:1 interaction with the customer
B) cable television infomercials
C) up-sell potential via outbound calling centers and automated dialers
D) product placement in movies and television shows

3. You can create a powerful self-service experience for the customer using?

A) The IBM Customer Service System
B) The IBM Commerce Framework
C) The IBM Enterprise Service Process Manager
D) The IBM Customer Experience Suite

4. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?

A) Retail Store Solutions for POS
B) WebSphere Commerce
C) Sterling Configure, Price, Quote (CPQ)
D) Unica

5. The LIVE customer profile is particularly valuable as a predictor since it

A) captures all web interactions for any customer
B) keeps all customer history in a cookie on their computer
C) solicits customer feedback directly
D) maintains visit activity over time, and also captures off-site impressions

Solutions: