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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A) A nightly automation with a filter activity
B) A verification step In the send automation
C) An approval process for sending

2. A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
B) After the file import, use the transfer file activity to move data into data extensions in child BUS.
C) Create automations that import the data directly into the child BUs to bypass the parent level BU.

3. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Path Optimizer
B) Google Analytics Audience
C) Einstein Engagement Scoring

4. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) Publication Lists
B) Journey Builder Sends
C) List Unsubscribes

5. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Audience Engagement Over Time
B) Contacts Analytics
C) Contacts Count

Solutions: