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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 2: Lead Management | 24% | - Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Define the capabilities of a completion action - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed |
| Topic 3: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 5: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 6: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
A) The thank-you content would continue to be shown.
B) The prospect would receive an error message.
C) The form would be displayed on the page once again.
D) The prospect would be redirected to a thank-you page.
2. How can a visitor convert to a prospect?
A) Receiving a marketing email
B) Submitting a form on a landing page
C) Visiting a tracked website
D) Viewing an embedded form
3. An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?
A) Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
B) Use table actions to add prospects who have completed the form to the list.
C) Use a dynamic list that matches prospects as they complete the form.
D) Use a completion action on the form to automatically add anyone who completes it to the list.
4. What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
A) The wait time is paused and the prospect will immediately process to next step when program resumes.
B) The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
C) The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
D) The wait time continues to process and the prospect will immediately process to next step when program resumes.
5. What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
A) Send emails to prospects from Gmail.
B) Sync prospects with Google AdWords.
C) Update the conversion field in Google Analytics.
D) Append UTM parameters to a prospect record.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |






