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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ad Studio | 12% | - Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation |
| Social Studio | 10% | - Social analytics and reporting - Social media publishing and engagement - Content management and moderation |
| Journey Orchestration | 25% | - Activities and decision splits - Reporting and performance analysis - Journey design and best practices - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation |
| Einstein for Marketing Cloud | 23% | - Send Time Optimization - AI-powered personalization and prediction - Einstein Copy Insights - Einstein Engagement Scoring - Einstein Engagement Frequency |
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration |
| Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What is true about Einstein Engagement Scoring (EES)?
- A. EES requires Collect Code Tracking forweb conversion predictions
- B. EES takes into account custom unsubscribe handling
- C. EES can import historical purchase data to drive conversion predications
- D. EES analyzes all send data from Marketing Cloud
Correct Answer: C 🗳️
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers
- A. Contact Data is a set of static values passed into the Journey for each contact.
- B. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- C. Contac data is dynamic data that retrieves the latest value upon decision split execution.
- D. journey Data is a set of static values passed into the journey for each contact.
Correct Answer: C,D 🗳️
28, Whit are the functionalities of ad studio. Select multiple.
- A. myspace user match.
- B. tiktok user match.Ez
- C. Iinkedin Company match.
- D. linkedin user match.
- E. facebook advanced match.
Correct Answer: C,D,E 🗳️
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. Email
- B. Last Name
- C. Channel
- D. Region
- E. City
Correct Answer: A,D,E 🗳️
Where are Topic Profiles configured for use in Command Center?
- A. Command Center Admin
- B. Social Studio Engage
- C. Social Studio Automate
- D. Social Studio Admin
Correct Answer: D 🗳️
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