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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?

A) Five
B) Ten
C) One
D) Seven

2. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?

A) Jane should actually use Google Analytics for this task.
B) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
C) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
D) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.

3. Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords?

A) Conversion tracking helps the client see before and after performance for website optimizat ion.
B) Conversion tracking allows the client to track changes in bids for better return on investme nt.
C) Conversion tracking allows the client to see the profitability of a keyword.
D) Conversion tracking allows the client to see overall website performance.

4. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Search Query Performance Report
B) Keyword tool
C) Google Analytics
D) Query Search tool

5. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

A) The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
B) Unless the event can trigger a pageview command, the Flash events cannot be tracked.
C) The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
D) The event can be tracked with the Google Analytics' _trackPageview function.

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