Valid CRT-550 Exam Q&A PDF CRT-550 Dump is Ready (Updated 218 Questions)
Exam Questions and Answers for CRT-550 Study Guide
NEW QUESTION 52
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. SQL Query
- C. Personalization strings
- D. Guide Template Language
Answer: A
NEW QUESTION 53
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION 54
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Match subscribers to web activity by passing Subscriber ID through email links.
- B. Recognize web traffic as originating from email instead of another channel.
- C. Pass web conversion data back into Marketing Cloud for use in email reporting.
- D. Use the web analytics platform to trigger behavioral remarketing emails.
- E. Track web activity from a click on an email URL back to a specific email campaign.
Answer: A,B,E
NEW QUESTION 55
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
- B. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- C. Use Data Filters to segment data to output a Sendable Data Extension.
- D. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
Answer: B,D
NEW QUESTION 56
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
- B. Decision Split > Send email > Engagement Split > Send email
- C. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- D. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
Answer: D
NEW QUESTION 57
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Create an Analytics Builder Discover report.
- B. Use an automation with Tracking Extract.
- C. Use the standard report 'Subscribers Not Sent to'.
- D. Query the _sent Data View for the contact's send status.
Answer: C
NEW QUESTION 58
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
- A. The email will avoid detecting by various SPAM filters.
- B. A custom text version will be sent with your HTML email.
- C. An auto-generated text version will be sent with your HTML email.
- D. Open and click activity are tracked in either version.
Answer: C,D
NEW QUESTION 59
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_email_url%%
- B. %%view_as_webpage%%
- C. %%view_online%%
- D. %%vawp%%
Answer: B
NEW QUESTION 60
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
- A. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- D. Share Sales Cloud user licenses across Marketing Cloud users
Answer: B,D
NEW QUESTION 61
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Data Capture
- C. Test Response
- D. Info Capture
Answer: A,C
NEW QUESTION 62
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- B. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- C. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- E. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
Answer: A,D,E
NEW QUESTION 63
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Triggered Automation: Import File > Group Refresh > Send Email(s)
- B. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- D. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
Answer: C
NEW QUESTION 64
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many
- B. One-to-Many
- C. One-to-One
- D. Many-to-One
Answer: C
NEW QUESTION 65
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Number
- B. Float
- C. Decimal
- D. Currency
Answer: C
NEW QUESTION 66
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. creating customer segments from multiple data extensions
- B. Setting behavior-based goals
- C. Processing zipped and encrypted file containing subscriber data
- D. Building simple segmented campaigns without SQL queries
- E. Designing decision logic via an intuitive user interface
Answer: A,C,D
NEW QUESTION 67
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