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CRT-550 Exam with Guarantee Updated 218 Questions
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NEW QUESTION 118
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Number
- B. Text (15)
- C. Decimal (15,2)
- D. Decimal (15,0)
Answer: D
Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION 119
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration
+ time. - B. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- C. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Answer: B,C,E
NEW QUESTION 120
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Tracking Extracts
- C. Contact History
- D. Send Logs
Answer: A
NEW QUESTION 121
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Execute a Triggered Emails Interaction.
- B. Use a User-Initiated Emails Interaction.
- C. Use the Transactional Messaging API.
- D. Inject the subscriber into a Journey.
Answer: B
NEW QUESTION 122
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is a centralized storage repository of data about objects or people.
- B. A database of record is a system in which a subscriber's status is maintained
- C. A database of record is any database containing subscriber data.
- D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,B
NEW QUESTION 123
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. AMPScript a single lookup function
- B. Dynamic content via the Dynamic content wizard
- C. AMPScript a single LookupOrderRows function
- D. Server side JavaScript a single LookupOrderedRows function
Answer: C
NEW QUESTION 124
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_as_webpage%%
- B. %%vawp%%
- C. %%view_email_url%%
- D. %%view_online%%
Answer: A
NEW QUESTION 125
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a triggered automation that includes an import activity and triggered send.
- B. Create a scheduled monthly automation that includes an import activity and triggered send.
- C. Create a scheduled daily automation that includes an import activity and user-initiated send.
- D. Create a triggered automation that includes an import activity and user-initiated send.
Answer: D
NEW QUESTION 126
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. Personalization strings
- B. AMPscript
- C. SQL Query
- D. Guide Template Language
Answer: B
NEW QUESTION 127
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. A parent business unit for each franchise owner
- B. One business unit.
- C. One parent business unit and a child business unit for each franchise owners
- D. One parent business unit and a child business unit for franchise owners.
Answer: D
NEW QUESTION 128
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- B. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- C. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- D. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- E. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
Answer: B,C,D
NEW QUESTION 129
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Share data extensions from the top-level BU.
- B. Use the File Transfer Activity to import data into each BU.
- C. Create a local copy of the product data in each BU.
- D. Give users the Administrator Role so they can see all of the data.
Answer: D
NEW QUESTION 130
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Use the web analytics platform to trigger behavioral remarketing emails.
- B. Recognize web traffic as originating from email instead of another channel.
- C. Track web activity from a click on an email URL back to a specific email campaign.
- D. Match subscribers to web activity by passing Subscriber ID through email links.
- E. Pass web conversion data back into Marketing Cloud for use in email reporting.
Answer: B,C,D
NEW QUESTION 131
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase the use of dynamic content in emails
- B. Introduce more identity verification steps in check out process
- C. Increase volume of emails to a wider audience
- D. Adopt a Cart Abandonment Email Campaign
Answer: A,D
NEW QUESTION 132
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Automation Studio with a random split activity.
- B. Create a random data extension within Contact Builder.
- C. Create a random data extension within Email Studio.
- D. Use Journey Builder with a random split activity.
Answer: A
NEW QUESTION 133
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