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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Components | 30% | - Build non-admin components to address business questions
|
| Topic 2: Reporting | 32% | - Determine which data view to use based on data sources, identities, and date ranges
|
| Topic 3: Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
| Topic 4: Distribution | 12% | - Organize projects in a logical manner
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:
- A. Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
- B. You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
- C. Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
- D. Develop a campaign to drive traffic to the retail section based on high-support section visits.
Correct Answer: C 🗳️
The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:
- A. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
- B. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
- C. Select a custom range and manually adjust the start and end dates every week
- D. In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
Correct Answer: B 🗳️
Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:
- A. Use Pre-Built Templates
- B. Enable Campaign Quotas
- C. Apply Data Filters
- D. Define Key Metrics
Correct Answer: C,D 🗳️
Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:
- A. Metric Builder
- B. Custom Event Tracker
- C. Data View Filter
- D. Calculated Metric
Correct Answer: D 🗳️
Which features support real-time data analysis in Adobe CJA?
(Select two.)
Response:
- A. Event Processing Engine
- B. Profile Data Management
- C. Data Retention Policies
- D. Real-Time Data Sync
Correct Answer: A,D 🗳️
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