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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
A) Run an automation rule based on the Marketing Cloud Account Engagement campaign
B) Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
C) Look for the original list based on the Marketing Cloud Account Engagement campaign
D) Run a dynamic list based on the Marketing Cloud Account Engagement campaign
2. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
A) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
B) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
C) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
D) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
3. LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?
A) The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
B) The Dedicated IP address was not warmed up appropriately before the email was scheduled.
C) The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
D) A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
4. LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
A) Associate visitor activity to a prospect on form submission.
B) Trigger page actions to occur when a prospect visits a certain URL.
C) Capture complete demographic information about an anonymous visitor.
D) Track the prospect's click path through the website's content.
5. What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
A) Disable autoresponder emails on this form
B) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
C) PI Enable explicit bot protecting using reCAPTCHA
D) Include "Not you?" link to allow visitors to reset the form
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B,D | Question # 5 Answer: B,C,D |





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