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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Video Advertising | 15-20% | - Video Ad Formats - YouTube Strategy - Bidding and Targeting |
| Measurement and Reporting | 20-30% | - Data Interpretation - Conversion Tracking - Campaign Performance Analysis - Reporting Tools - Google Analytics Integration |
| Optimization | 15-20% | - Bid Strategy Adjustments - Budget Optimization - A/B Testing - Performance Diagnosis |
| Display Advertising | 15-25% | - Ad Formats - Bidding Strategies - Display Network Strategy - Audience Targeting |
| Search Advertising | 20-30% | - Ad Creation - Keyword Matching - Bidding and Budgeting - Performance Optimization |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
- A. You can't track the ROI if there's nothing for sale as a result of the conversion.
- B. Doug needs to know what the final cost of the newsletter would be.
- C. Doug would need to know the value of the newsletter.
- D. Doug needs to know the product cost of the client, to find the return on investment.
Correct Answer: C 🗳️
You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?
- A. Google AdWords Editor
- B. Google Conversion Tracking
- C. Google Analytics
- D. Google Sponsored Listing
Correct Answer: C 🗳️
You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?
- A. Any queries that search for "coffee cups" in quotation marks.
- B. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
- C. Only searches for "coffee cups" as it's using the exact match options.
- D. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
Correct Answer: B 🗳️
Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?
- A. The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
- B. The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.
- C. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
- D. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
Correct Answer: A 🗳️
You are a Google AdWords consultant for a client who sells hair products online. You have configured the conversion tracking code for the consultant's website and you need to get the code to the web designer. Which of the following choices is the most appropriate for getting the code to the web designer?
- A. You can choose to have Google AdWords send the conversion tracking code to the web designer through the conversion options.
- B. There's no reason for the designer to add the conversion code - it's attached to the Google AdWords ad that your client is running on Google search and the Google Content Network.
- C. You can copy and paste the code into an email message and send the code to the designer .
- D. You can create a guest account in the Google AdWords and send the designer a link to login into Google AdWords, access the conversion tracking, and copy the code.
Correct Answer: A 🗳️
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