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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Topic 2: Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences - Technical architecture 1. Data model and relationships 2. Integration patterns with Sales/Service Cloud
Topic 3: Content and Messaging	15%	- Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels - Email design and deliverability 1. Content types and templates 2. Deliverability best practices
Topic 4: Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows - Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers
Topic 5: Data Management and Segmentation	20%	- Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships - Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion
Topic 6: Discovery and Requirements	15%	- Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs - Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

Northern Trail Outfittersは、Marketing Cloud Connectを通じて、Marketing CloudアカウントとSales Cloud組織の統合プロセスを開始しました。
Marketing Cloudで作成したAPIユーザーには、どの構成を使用すべきですか？

A. APIユーザーチェックボックスが選択され、管理者およびマーケティングクラウド管理者の役割が適用されます。
B. API ユーザーのチェックボックスが選択解除され、利用可能なすべてのロールがユーザーに割り当てられます。
C. API ユーザーのチェックボックスがオフになり、Marketing Cloud ビューアーの役割が適用されます。
D. APIユーザーチェックボックスが選択されていますが、ユーザーにはロールが割り当てられていません。

Reveal Solution Discussion 0

Correct Answer: A 🗳️