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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

A) Standard template
B) Media template
C) Responsive Web template
D) Mobile-optimized template

2. Which action will the Validate tool complete when initiated?

A) Confirm that each content area specified in the dynamic content rules exists
B) Ensure subscribers status at the time of send is Subscribed or Bounced
C) Identify phrases like "click here" or "Free!" that could be marked as spam
D) Ensure subscribers have not unsubscribed or are undeliverable

3. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A) Responsive Design
B) Mobile-aware Design
C) Desktop-centric Design
D) Static Design

4. What is triggered automation?

A) An automation that triggers an email to be sent based on a user Initiated Email definition
B) An automation that is initiated when a designated value in a data extension is changed
C) An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
D) An automation that is triggered based on a schedule that has been defined

5. A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

A) User Initiated Email
B) Test Send
C) Guided Send
D) Triggered Email

Solutions: