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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Promotion & Trade Optimization | 30% | - Strategic Trade Planning - Total Trade Optimization bundle - Retailer and manufacturer collaboration - Promotion Optimization |
| Topic 2: IBM DemandTec Solution Overview | 25% | - DemandTec platform and core value proposition - Key business challenges addressed - Target industries and customer segments |
| Topic 3: Sales Positioning & Competitive Differentiation | 20% | - Competitive landscape and advantages - Use cases and success scenarios - Key benefits and ROI metrics |
| Topic 4: Pricing Optimization Solutions | 25% | - DemandTec Price Optimization - Price elasticity and analytics - Markdown Optimization capabilities |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
Question 1
Consumer demand is driven by many influencing factors including all but which of the following?
A. Every day price of the product
B. Price of substitute products
C. Profit margin of the product
D. Price of complimentary products
Question 2
Which DemandTec competitor for Lifecycle Price Management will claim they can do whatever DemandTec does?
A. Revionics
B. Khimetrics
C. KSS Retail
D. Predictix
Question 3
Deal Management is mandated to CP users working with a retailer that has purchased DemandTec's Deal Management.
Which of the following is not a reason a CP would purchase Advanced Deal Management?
A. Role Based Access
B. Ability to export out deals from the system
C. Enhanced reporting
D. Ability to optimize trade promotions
Question 4
What size retailer is applicable for the DemandTec Softlines solution?
A. Annual revenues greater than $50 Million
B. Annual revenues greater than $5 Billion
C. Annual revenues greater than $1 Billion
D. Annual revenues greater than $500 Million
Question 5
What does DemandTec Assortment Optimization measure?
A. Market share
B. Sales volume
C. Profit margins
D. Incrementality
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: D |






