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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Copy the filtered data extension and add additional filter criteria.
B) Copy the data filter and build a new data extension with additional filter criteria.
C) Use the Split option to temporarily add additional filter criteria.

2. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Campaign Email Tracking Report
B) Tracking Data Extract file transfer
C) Datorama pivot Table

3. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Automation Studio Filtering, Messaging, and wait activities.
B) Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
C) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

4. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?

A) Unshare the email.
B) Cancel send using email.
C) Update email approval status.

5. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Create CloudPages to collect and subscribe users,
B) Use Journey Builder to build an audience using Ad Studio.
C) Leverage Social Studio to capture email addresses.

Solutions: