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How to book the Marketo Certified Expert MCE Exam
These are the following steps for registering for the Marketo Certified Expert, MCE exam.
- Step 1: Log into your account at Pearson VUE
- Step 2: Select Proctored Exams and enter the exam number, Marketo Certified Expert, MCE.
- Step 3: Follow the prompts to register.
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NEW QUESTION 15
Which type of email can be sent without an unsubscribe link at the bottom?
- A. A trade show invitation for past attendees
- B. A monthly newsletter for clients
- C. An autoresponder for a webinar registration
- D. An ongoing nurture for prospects
Answer: C
NEW QUESTION 16
What is one difference between segmentations and smart lists?
- A. Segmentations can be used to create dynamic content while smart lists cannot.
- B. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
- C. A lead can exist in multiple segmentations but not in multiple smart lists.
- D. Smart lists can be used in smart campaigns while segmentations cannot.
Answer: A
NEW QUESTION 17
Which two statements differentiate smart lists from segmentations? (Choose two.)
- A. Smart lists can only generate information on the lead for the past 90 days.
- B. A lead can exist in multiple smart lists.
- C. Snippets can be dynamically changed based on segmentation.
- D. Snippets are created from smart lists.
- E. A lead can exist in multiple segments within the same segmentation.
Answer: B,C
NEW QUESTION 18
Which two behaviors can be tracked with Munchkin code? (Choose two.)
- A. Social media activity
- B. Web page visits
- C. Average time spent on site
- D. Web page bookmarks
- E. Web page clicks
Answer: B,C
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website
NEW QUESTION 19
Which three token types can be used to insert a date into an email? (Choose three.)
- A. Score
- B. Text
- C. Calendar File
- D. Rich Text
- E. Date
- F. Number
Answer: C,E,F
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403
NEW QUESTION 20
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.
What needs to be built before the snippets can be used?
- A. Email templates
- B. Smart Lists
- C. Tokens
- D. Segmentation
Answer: A
NEW QUESTION 21
Which two asset types can be used in an engagement program stream? (Choose two.)
- A. Report
- B. Email
- C. Social button
- D. Landing page
- E. Program
Answer: B,E
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs
NEW QUESTION 22
Which step is necessary to add a custom column to a lead report?
- A. Select the Smart List(s)
- B. Select Export Rows
- C. Drag over Opportunity Columns
- D. Activate Custom Columns in Admin
Answer: A
NEW QUESTION 23
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. Edit Smart List
- B. New Email
- C. Add A/B Test
- D. Schedule
Answer: B
NEW QUESTION 24
What is the purpose of a default value in a token?
- A. To show a value if a lead's referenced field is empty
- B. To refer to the name or description of a program
- C. To create custom variables at the Campaign Folder or Program level
- D. To display values like current Date/Time
Answer: B
NEW QUESTION 25
The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads' score?
- A. = 0
- B. {{System.Reset}}
- C. 0
- D. Reset
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value- Lead-Score/m-p/190403
NEW QUESTION 26
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads in the program with an engagement score higher than 5.
- B. All leads who have exhausted content in the entire program.
- C. All leads who have not exhausted content in the entire program.
- D. All leads who are in the first stream of the program.
Answer: B
NEW QUESTION 27
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
- A. When sending a newsletter email with an email program
- B. When sending a confirmation email with a trigger smart campaign in a default program
- C. When sending an invitation email with a batch smart campaign in an event program
- D. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
- E. When setting the stream cadence in an engagement program stream that contains only email assets
Answer: C,D
NEW QUESTION 28
A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?
- A. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings
- B. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
- C. Use Mark Input to display the full state value while storing the abbreviation
- D. Use Mark Input to display the abbreviation while storing the full state
Answer: A
NEW QUESTION 29
A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:
* Send an email to the lead owner
* Create an Interesting Moment
What should be done to ensure this?
- A. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow - B. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow - C. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow - D. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow
Answer: D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Send+Alert
NEW QUESTION 30
Which two behaviors can be tracked with Munchkin code? (Choose two.)
- A. Social media activity
- B. Web page visits
- C. Average time spent on site
- D. Web page bookmarks
- E. Web page clicks
Answer: B,C
NEW QUESTION 31
Which step is necessary to add a custom column to a lead report?
- A. Select the Smart List(s)
- B. Select Export Rows
- C. Drag over Opportunity Columns
- D. Activate Custom Columns in Admin
Answer: A
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Report
NEW QUESTION 32
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Create a segment using Full Name
- B. Create a Smart List using the Full Name filter and the duplicate constraint
- C. Adjust the duplicate System Smart List filter value to Full Name
- D. Edit duplicate identification settings in the Admin panel
Answer: C
NEW QUESTION 33
HOTSPOT
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Hot Area:
Answer:
Explanation:
NEW QUESTION 34
In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:
Which logic will apply for a lead to qualify for this Smart Campaign?
- A. The lead must have an industry of "Marketing" or both fill out the selected form and visit the selected web page.
- B. The lead must fill out the selected form, and visit the selected web page, and have an industry of
"Marketing". - C. The lead must fill out the selected form, or visit the selected web page, or have an industry of
"Marketing". - D. The lead must have an industry of "Marketing" and either fill out the selected form or visit the selected web page.
Answer: A
NEW QUESTION 35
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
- A. Tradeshow Channel
- B. Webinar Channel
- C. Roadshow Channel
- D. Email Blast
Answer: B
Explanation:
Explanation
NEW QUESTION 36
What needs to be done to track the success of programs using a custom channel?
- A. Include a "Responded" program status
- B. Ensure that program statuses are being updated
- C. Ensure forms are local to the program
- D. Upload the list of attendees to a list in the program
Answer: B
NEW QUESTION 37
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Prerequisites for Marketo Certified Expert, MCE Exam
At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
Advertising and marketing of data sources.
1 year of experience as an advertising and marketing automation professional
Marketing automation tools
Analysis and reporting tools
Task management
Basic knowledge of marketing automation.
1 to 2 years of experience in advertising and general marketing
Over 1 year (800-1000+ hours) of hands-on experience using Marketo’s conceptual knowledge and recognizing the business context of using advertising and marketing automation.
Latest MCE Exam Dumps Marketo Exam from Training: https://www.testvalid.com/MCE-exam-collection.html