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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
| Subscriber and Data Management | - Subscription management and preferences - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management |
| Email Marketing Best Practices | - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
- A. Einstein Messaging Insights
- B. Einstein Copy Insights
- C. Einstein Email Recommendations
Correct Answer: A 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
- A. Configure Content Blocks to only be usable within approved templates.
- B. Under user permissions, select limited template access.
- C. Configure restrictions within a Content Area for approval block types
Correct Answer: C 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
- A. Journey Builder - JourneyHistory
- B. Reports - Journey Engagement
- C. Datorama Reports - Journey Performance
Correct Answer: C 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Unshare the email.
- B. Cancel send using email.
- C. Withdraw email approval.
Correct Answer: C 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?
- A. Sender Profile
- B. Delivery Profile
- C. Send Classification
Correct Answer: C 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
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