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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Promotion & Trade Optimization | 30% | - Retailer and manufacturer collaboration - Strategic Trade Planning - Promotion Optimization - Total Trade Optimization bundle |
| IBM DemandTec Solution Overview | 25% | - Target industries and customer segments - Key business challenges addressed - DemandTec platform and core value proposition |
| Pricing Optimization Solutions | 25% | - Price elasticity and analytics - Markdown Optimization capabilities - DemandTec Price Optimization |
| Sales Positioning & Competitive Differentiation | 20% | - Key benefits and ROI metrics - Competitive landscape and advantages - Use cases and success scenarios |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
Question 1
The science behind DemandTec's Lifecycle Price Management solution requires products with what characteristics?
A. Long product lifecycles
B. Highly seasonal products
C. Short product lifecycles
D. No prior sales history
Question 2
The target market for DemandTec Deal Management includes retailers with a high degree of vendor funded promotions and a large vendor ecosystem including all but the following retail segments:
A. Grocery Stores
B. Department Stores
C. Drug Store Chains
D. Mass Merchandise
Question 3
DemandTec Strategic Marketing Planning is typically targeted at CPGs with annual revenues over?
A. $1.5 Billion
B. $250 Million
C. $500 Million
D. $50 Million
Question 4
DemandTec's Total Trade Optimization offering consists of three current offerings. Which of the following is not included?
A. Lifecycle Price Management
B. Advanced Deal Management
C. Customer Trade Planning
D. Strategic Trade Planning
Question 5
Which type of retailer listed below is not a target for DemandTec Assortment Optimization?
A. Grocery chain
B. Fashion retailer
C. Mass merchandise retailer
D. Electronics retailer
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: A |
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