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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic - Content creation and personalization rules |
| Journey Design, Activation and Analytics | 15% | - Customer journey design - Campaign activation and delivery - Reporting, analytics and optimization |
| Data Integration and Management | 25% | - Integration with Salesforce and Marketing Cloud - Data sources and identity resolution - Sitemap configuration |
| Interaction Studio Fundamentals | 20% | - Solution overview and architecture - Platform navigation and interface - Core capabilities and use cases |
| Setup and Administration | 20% | - Account and workspace configuration - User roles and permissions - Compliance and data governance |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. Event API requests are made using what two content types (select 2)?
A) JSON
B) CSV
C) XML
D) Form URL encoded
2. Which data feed integrates external system data into a user's profile levargaing identity attributes?
A) Identity feed
B) User Feed
C) Catalog Feed
D) Interaction feed
3. How are anonymous visitors tracked?
A) The customer must assign a unique alphanumeric identifier using a first-party cookie
B) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
C) The browser assigns a 3rd party cookie
D) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
4. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has withyour channels?
A) Recipes
B) Templates
C) Audiences
D) Campaigns
5. What can you learn from segment compare on the segment detail tab?
A) To compare users, engagement activity and other actions across segments displayed
B) To understand view time purchases attributes revenue by category
C) To understand what campaign use the segment for targeting
D) To view individual users that are part of the segment
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A |





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