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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are two types that real time interaction management helps marketers to personalize the customer

A) Next best Action
B) Orchestration
C) Data Aggregation
D) Data Storage

2. What is the purpose of defining content zones in the sitemap?

A) To ingest catalog information from the page
B) To specify the size of the content that will be used
C) To report on web campaign performance
D) To define where campaigns can render on a website

3. A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A) Rule Based Testing
B) Time Based Testing
C) A/B Testing
D) Variation Testing

4. How does Guardian determine the expected range for a given metric?

A) Guardian comes with pre-built ranges for each metric, which cannot be configured
B) Guardian uses continuous machine learning to set predict the expected range
C) Guardian queries the Data warehouse to establish logical the expected ranges
D) Guardian uses upper and lower bounds set by the user for each metric.

5. What qualifies a web visitor to see any experience of a web campaign?

A) Campaign tracking rules
B) Einstein Recipe Ingredients
C) Einstein Next Best Action
D) Email campaign rules

Solutions: