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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

A) configTool
B) partitionDb
C) unica_actrg
D) populateDb

2. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

A) Sample by number
B) Sample by percentage
C) Mutually Exclusive Segments
D) Segment by query

3. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) General table
B) Active record table
C) Base record table
D) Dimension table

4. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A) Campaign manager
B) System or offer administrator
C) User who creates the offer
D) Flowchart designer

5. When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?

A) Campaign code
B) Treatment instance
C) Cell ID
D) Offer ID

Solutions: