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GCCC Strategic Communication Management Professional Sample Questions:

1. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Informing opponents of the project about the project's environmental benefits
B) Developing awareness of the project among new audiences
C) Securing ad space in the most relevant media
D) Providing the community and media with a fact sheet about the project's benefits

2. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Technology training plans
B) Change management communication
C) Employee engagement surveys
D) Selection of communication tools

3. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Analysts' reports on the sector.
B) The mission, vision, and values of the organization.
C) The organization's annual business plan.
D) Market research reports on the competitive landscape for the organization.

4. Benchmarking is a critical element of communication research because it:

A) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) can take the place of primary research methods.
D) identifies communication practices that can be easily introduced into the organization with minimal modification.

5. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
B) Presenting the results as April results
C) Omitting the sample size in the release
D) Having visuals that accompany the release only illustrate a selection of the survey results

Solutions: