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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Product Innovation Management | 20% | - Innovation Leadership
|
| Topic 2: Portfolio Management | 10% | - Portfolio Planning
|
| Topic 3: Market Research | 10% | - Customer Insights
|
| Topic 4: Product Innovation Process | 15% | - Development Process
|
| Topic 5: Product Innovation Strategy | 20% | - Strategic Alignment
|
| Topic 6: Product Design and Development Tools | 15% | - Development Tools
|
| Topic 7: Culture Teams and Leadership | 10% | - Team Management
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
Question 1
In a test market, a representative piece of the total market is chosen for a dress rehearsal of the product and its marketing plan.
A. False
B. True
Question 2
Most product development activity is focused on _______.
A. New to world products
B. Line extensions
C. New brands
D. Derivatives and product improvement
Question 3
Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?
A. Sufficient marketing budget
B. Alignment with the company's new product strategy
C. Sufficient manufacturing capability
D. Support from the chief executive
Question 4
A product platform is the set of all products in a product family.
A. False
B. True
Question 5
QFD (Quality Functional Deployment) is all of the following except:
A. A tool designed to allow engineering and marketing departments to work independently while accomplishing a common goal of discovering how customer needs translate into product specifications
B. A structured method employing matrix analysis for linking what the market requires to how it will be accomplished in the development effort
C. QFD limits the chance of omitting important design characteristics or interactions across design characteristics
D. This method is most valuable during the stage of development when a cross-functional team agrees on how customer needs translate into to product specifications and features that will address the needs
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: A |





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