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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
- A. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
- B. Uses a transparent 1x1 image pixel
- C. Audience data on past users is sent.
- D. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
- E. Only data on users that are seen on a go-forward basis is sent.
Correct Answer: A,B 🗳️
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
- A. That the iFrame tag type was selected in the container tool.
- B. That the production side web server is capable of retrieving HTTP requests.
- C. That the appropriate macros were added to the pixel URL.
- D. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
Correct Answer: B 🗳️
Which of the following strategies exhibits Oracle DMP data scoping best practices?
- A. Collect only personally-identifiable information, to correlate it within the DMP.
- B. Collect and store only online interactions, as the DMP is an online platform.
- C. Collect strategic data points, designed to identify customer engagement.
- D. Collect all data, regardless of granularity, to manage it within the DMP.
Correct Answer: C 🗳️
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
- A. Strategy
- B. Update Frequency
- C. Classification Rules
- D. Benefit
- E. Current State
- F. Use of Categories
Correct Answer: A,B,D,E 🗳️
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
- A. The old rules must be purged prior to running the newly created rule.
- B. It takes one week after rule creation for data to be mapped to prescribed categories.
- C. In addition to the classification rule, you also need to configure a chint rule.
- D. You must wait at least thirty minutes after creating a classification rule to start using it.
Correct Answer: D 🗳️
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