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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
B) Uses a transparent 1x1 image pixel
C) Audience data on past users is sent.
D) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E) Only data on users that are seen on a go-forward basis is sent.

2. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the iFrame tag type was selected in the container tool.
B) That the production side web server is capable of retrieving HTTP requests.
C) That the appropriate macros were added to the pixel URL.
D) That the image pixel is placed as the delivery method in the Create Campaign dialog box.

3. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect all data, regardless of granularity, to manage it within the DMP.

4. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Strategy
B) Update Frequency
C) Classification Rules
D) Benefit
E) Current State
F) Use of Categories

5. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) The old rules must be purged prior to running the newly created rule.
B) It takes one week after rule creation for data to be mapped to prescribed categories.
C) In addition to the classification rule, you also need to configure a chint rule.
D) You must wait at least thirty minutes after creating a classification rule to start using it.

Solutions: