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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engage and Moderate the Community | 29% | |
| Topic 2: Develop Community Strategies and Processes | 27% | |
| Topic 3: Make Strategic Content Decisions | 16% | |
| Topic 4: Measure and Analyze Community Success | 20% | |
| Topic 5: Define and Establish a Community | 8% |
Facebook Certified Community Manager Sample Questions:
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
- B. Share the rules and guidelines as a comment on their post and monitor for future violations.
- C. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
- D. Remove the member from the group and delete all comments and posts from the last 30 days.
Correct Answer: B 🗳️
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
- A. Record the total number of campaign comments through native insights
- B. Analyze the reach of exhibition-related posts through Ads Manager
- C. Measure the engagement rate on the influencers' posts
- D. Determine the sentiment by scanning positive and negative comments
Correct Answer: D 🗳️
There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?
- A. Publish a post asking members to provide their address in the comments.
- B. Create content encouraging offline gatherings, with graphics of local landmarks.
- C. Host an online meeting room for members that remains open 24/7.
- D. Organize a week-long online summit to focus on helping overcome isolation.
Correct Answer: B 🗳️
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
- A. Research popular content themes that may be relevant to the community.
- B. Ask community members to share their most memorable community posts.
- C. Survey community members for their most frequently asked questions about content themes.
- D. Review data for insights into high-performing content in the community.
Correct Answer: C 🗳️
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
- A. Review briefs from internal stakeholders outlining key messaging, details and targets
- B. Review previous post results and reuse the content that performed best
- C. Prioritize the content from the department that is the most polished and ready to post
- D. Research competitors and replicate popular creative tactics that perform well for them
Correct Answer: A 🗳️
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