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Facebook Certified media buying professional Sample Questions:

1. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Branding campaigns usually perform better when optimized through CPM than CPA.
B) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
C) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
D) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.

2. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A) Change your core audience's interests to exclude certain content categories.
B) Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
C) Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
D) Block certain categories in your Ads Manager.

3. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) Mobile app installs
B) Phone call sales conversion
C) Third party (Google) link click
D) Link Clicks
E) POS purchase conversion
F) Outbound links

4. If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A) 1 Campaign and 2 Ad Sets
B) 2 Campaigns and 2 Ad sets
C) 1 Campaign and 3 Ad Sets
D) 2 Campaigns and 1 Ad Set

5. What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A) Audience Network Rewarded Videos
B) Instagram Feed
C) Facebook Messenger Sponsored Messages
D) Facebook Video Feeds

Solutions: